Helping tech and fintech brands drive growth with effective strategy, copy and content.

My name is Francesco. I am a copywriter, content writer and strategist who partners with savvy CEOs and marketing directors seeking genuine results, not vanity metrics.

I have 20+ years of experience in marketing and advertising and domain expertise in tech and fintech.

Tech and fintech
are complex
industries.

In these verticals, the focus is often put on product features, not benefits, using language that belongs to the brand, not the audience.

Your organisation delivers a much-needed solution, but the market is saturated with look-alike brand propositions, hyperbolic promises and same-same content.

Cutting through the noise and communicating your company’s value are becoming increasingly challenging.

Brands and audiences are disconnected.

How your audience perceives your brand now

Featured

‘You don’t know my situation’

How they’ll see your brand as a result

Identifying your customers’ burning problems, common phrases and keywords, and including them in your content shows them you live in their world, so they start thinking:

‘You get me and my industry’

‘Your product is not for me’

How they’ll see your brand as a result

Customers don’t have time to learn about tech and features, but want to know how your product can improve their lives. When you shift from features to benefits, they believe:

‘You can solve my problem’

‘I’m considering other options’

How they’ll see your brand as a result

Specific use cases and case studies convince prospects that your offering is designed to solve their specific needs — better than your competitors’. That’s how they realise:

‘You have the perfect solution’

‘I’m not ready yet’

How they’ll see your brand as a result

By nature, not all leads are hot. But providing valuable content at every stage of the funnel speeds up the lead nurturing process and leaves your prospects wondering:

‘When can we start?’

Hyper-focused content makes all the difference.

Whether you operate in a B2C or B2B environment, your audience is exposed to a barrage of messages and competing propositions, and often makes misguided assumptions about the best option to solve their problem.

When it comes to complex problems, clear and relevant content at every stage of the buying funnel makes you the ideal solution in the eyes of your target audience.

How I help you succeed.

Through a rigorous yet agile process, I identify your audience’s ultimate needs, desires and triggers; develop the strategy most suited to them and create quality content that informs, inspires and impels them to act.

Discover my process