The route to success.
The process I developed to uncover writing and business opportunities and generate concrete results.
Strategic Content Creation (SCC)
My five-step process distils the problem and the best outcomes for your brand, clarifies its position in relation to its competitors and audience, helps to uncover content and business opportunities, and allows us to deliver projects on time, on budget and with no headaches.
1. Project roadmapping session
We dive deep into your challenges and objectives and brainstorm ideas to get traction in the market. At the end of the session, you will walk away with complete clarity on the way forward. Following our discussion, I will put my recommendations in writing and send you an actionable plan.
Phase 1 Deliverables:
Scope of work, timeline and estimate
2. Research
In this phase, I research the audience problems, desires and aspirations. I immerse myself in their world (the type of media they consume, the brands and influential voices they are exposed to, etc.) and look for ideas, themes, keywords and trigger words. I also go deep into your specific niche, analyse your competitors and identify content and marketing opportunities.
Phase 2 Deliverable:
Research report
3. Content development
With a clear vision of your audience’s starting point and ideal state, the market, and the competitive context, I develop content that meets your objectives.
Phase 3 Deliverable:
First iteration of content assets
4. Content refinement
This is when we collaboratively come together to align our visions so I can take your feedback on board, make revisions and deliver the final version of the work.
Phase 4 Deliverable:
Final content assets
5. Evaluation
In this last step, we look at how the content performs against your objectives. It might take a few weeks or months sometimes, but this is the most important step in the process. It not only allows us to improve the content effectiveness from project to project, but it also gives us clarity on the results so that you can make them visible within your organisation.
Phase 5 Deliverable:
Evaluation report
Strategic Content Creation benefits.
By adopting this process, we:
Start with a clear-cut roadmap for the entire project
→ Ultimate transparency
Achieve greater clarity around what success looks like
→ Peace of mind for all stakeholders
Align on specific project requirements and deliverables
→ Cost efficiency
Uncover hidden opportunities and thoughtful ideas
→ Value-added content
Deliver on time and on budget
→ Stress-free projects
Extract valuable learnings and meet your KPIs
→ Results to showcase within your organisation
Why people choose to
work with me:
I bring structure to the process.
I turn complexity into clarity.
I back up content with research.
I focus on what really matters to you and your audience.