Be found.
Be chosen.
How I ensure your audience connects with your content.
Many clients ask me: “Do you write SEO-optimised content?”
I adopt the latest SEO copywriting principles so that your content is seen by the right people and provides them with real value.
What is SEO copywriting?
“SEO copywriting is the process of pairing standard SEO best practices that drive traffic, such as keyword research, with compelling words that entice users to take a specific action, like buying a product or subscribing to an email list.”
— HubSpot
SEO Copywriting Best Practices
When writing for SEO, I align with HubSpot, one of the world’s most trusted content marketing brands.
1. Know your audience
The first step is to know your audience — understanding who they are and discovering their pain points, their aspirations and the solutions they’re looking for.
2. Conduct keyword research
The keyword research process uncovers the words your target audience uses when searching for products and services similar to what you offer.
3. Write for your audience
The search terms uncovered during the research help to align the content with the audience’s intent and convince them that you’re the best solution for their needs.
4. Be clear and engaging
People are busy and distracted — if they have to put in a significant amount of effort to understand your message, they’ll get tired, lose interest and go somewhere else. Avoiding jargon and wordiness is key; the easier and more engaging the copy, the higher the probability of converting them.
5. Use intent-relevant action words
Intent-relevant action words highlight why you offer the best solution and drive the audience into action by using calls to action (CTAs), such as “Start Generating Results Today” or “Learn How to Grow Your Business,” at the end of your product or sales pages.
6. Test, learn and optimise
Monitoring how your audience responds to your copy allows you to better understand their intent and behaviours and offer them the highest value at every step of their journey. This also helps optimise the performance of every piece of content within your marketing ecosystem.
But remember…
A portion of your audience might feel their problem is not urgent and may not be actively looking for a solution… yet.
However, by ignoring them, you’ll miss a huge number of potential buyers and a sizeable opportunity.
Nurturing your leads until they become ready to buy from you is key.