A holistic approach that delivers effective solutions.
What sets me apart.
1
Specific industry knowledge
I have helped B2C and B2B tech and fintech brands identify the right audiences and express their value proposition in relevant and tangible ways across different mediums.
WHY IT MATTERS TO YOU:
I bring specific industry knowledge and insights that fast-track the discovery process.
I understand your industry’s challenges and know the language and messages your audience is exposed to.
I help you avoid one of the most treacherous mistakes marketers commit: falling blindly in love with their product or service.
BRANDS I’VE DELIVERED FOR:
2
20+ years in marketing and advertising
In my career, I have approached marketing communications from various angles. I have worked as client-side marketer, agency group account director, copywriter, content writer and content strategist. This has given me a broad perspective on how to approach projects and content.
WHY IT MATTERS TO YOU:
I have been in your shoes and understand how your company operates and the pressures you face.
I meet the agreed business objectives and the requirements of multiple stakeholders.
I know how to adapt to the busy schedule of CEOs and marketing directors like you.
COMPANIES I’VE WORKED FOR:
The roles I’ve held
Marketer
Account Director
Copywriter
3
Structured process
My copy and content development process has been refined over 20 years of working alongside talented writers, strategists, creatives and marketers for global and local organisations with ambitious goals, competing priorities, and budget and time constraints.
WHY IT MATTERS TO YOU:
My process distils the problem and identifies the best outcomes for the brand — often they’re not what they look like initially.
It clarifies the position of your brand in relation to your competitors and audience: problems, needs, use cases, funnel stages, etc.
It helps uncover new content and business opportunities and allows us to deliver on time, on budget and with no headaches.
“Francesco is a talented writer and strategist. He took our brief to the next level with in-depth SEO planning and research and produced work of impeccable quality.”
Pierrette Langford, Content Specialist, Flare
4
Effective writing
I am a copywriter, a content writer and a content strategist bundled into one. Supported by a thorough yet agile process, I blend market and SEO research with industry experience to develop clear, relevant and specific content that delivers value at every interaction.
WHY IT MATTERS TO YOU:
Your content will be engaging, persuasive and designed to inform and educate, inspire, and excite.
It will offer genuine value and optimise conversion based on the hot/warm/cold stages of the customer funnel.
It will be SEO-friendly, never same-same and always written for real humans, not jargon-eaters — yes, even when talking to people in highly specialised niches.
“Francesco is a fantastic writer and thinker. He offers strategic focus, excellent communication, flawless writing and much-appreciated punctuality.”
Brad Buzzard, Content Producer, Freelancer.com
