Words of wisdom.
What CEOs and marketing directors say about working with me.
“Francesco is passionate, creative and super engaged in all areas of our business. Importantly, he also has that rare quality of focusing and calming those around him when they’re under pressure. He ignites ideas and concepts with a flare that demonstrates a deep understanding of our core business and customer value. Fra is a pleasure to work with, and I would recommend him to anyone.”
Brad Pickett, Co-Founder and CEO, QuantPlus
“Francesco has been a reliable copywriter for me for the past several years. I’ve worked with him across multiple brands and have always been impressed with his knack for breaking down complex topics. He puts in the effort upfront to make sure we’re aligned before delving in, offers up great ideas and doesn’t shy away from feedback. Highly recommended.”
Katharine Suy, CMO, Luno Expeditions
“Fermenting a fresh take on money and our minds and developing these thoughts into the written word demand perspective, domain knowledge and the desire to be different and genuinely helpful. Francesco has all these talents and more. He works ferociously and always with a smile. I would highly recommend his abilities, his spirit and his appetite to add real value and help consumers navigate the world of money.”
Christopher Zinn, Communications Director, Life Sherpa
“Francesco is everything you’d want out of a freelancer. He’s a self-starter who not only approaches you with ideas, but is also humble enough to adapt those ideas to your specific requirements. And that’s before he starts writing. His writing, along with the research that backs it up, is exceptional. Thanks, Fra and keep the ideas coming.”
Brad Buzzard, Content Producer, Freelancer.com
“Francesco is a highly skilled creative writer and a problem-solver. He always gives his best and pushes to improve ideas while keeping an optimistic and collaborative approach. Plus, he is a very nice person to work with!”
Marina Tercelan, Creative Lead - Italy, Canva
“Francesco took a lot of care in ensuring our content's purpose, tone, and structure were on point through his approach to the brief. His writing has a distinct visual flare and he’s a genuinely friendly, passionate, and intelligent guy to work with.”
Miranda, Senior Content Strategist, Folk
“Francesco is a dream to work with. His experience and manner instantly puts internal and external stakeholders at ease, and he gets stuck straight in. He is my go-to freelancer for quick, clean and on-brand copy in the business, finance and tech space.”
Sarah Macrae, Head of Social, Medium Rare Content Agency
“Francesco is an outstanding marketer. He is full of life and passion for his clients’ needs and is solution focused. His extensive experience in marketing and advertising helps him set superior marketing strategy, understand each channel, whether traditional or digital, and know what will work to achieve the campaign’s key objectives. Most importantly, he is full of integrity and a joy to work with. I highly recommend him.”
Nicki Salvage, Strategic Partnerships, Retention & Loyalty Marketer
“Francesco’s significant strategic marketing and advertising experience is balanced by creative and analytical thinking and supported by astute emotional intelligence. These capabilities enable him to build and maintain successful stakeholder relationships, from internal creative and technical teams through to the C-level executives of Fortune 500 organisations.”
Simon Grigg, Online Services Project Officer, State Library of New South Wales