Words of wisdom.
What CEOs and marketing directors say about working with me.
“Fermenting a fresh take on money and our minds and developing these thoughts into the written word demand perspective, domain knowledge and the desire to be different and genuinely helpful. Francesco has all these talents and more. He works ferociously and always with a smile. I would highly recommend his abilities, his spirit and his appetite to add real value and help consumers navigate the world of money.”
Christopher Zinn, Communications Director, Life Sherpa
“Working with Francesco is an absolute dream! His passion, knowledge and elevated writing style are everything we look for in a content writer. He’s a great collaborator and proactively comes to the table with strong ideas that help lift our content strategy. He’s an invaluable extension of our team. I would highly recommend him!”
Joelle Young, Product Marketing Manager, Prospa ANZ
“Francesco was an invaluable partner in the launch of my new venture – Owlchemy Executive Coaching & Advisory. While I initially approached Fra(ncesco) to discuss copywriting, he delivered value across a number of areas, including collaboration on the brand strategy, web copy, layout and photography. He provided invaluable insight and a fresh perspective that helped me refine my proposition and build out a web presence that is firmly customer-facing, and importantly, authentic to my personal brand and vision. I would recommend working with him to help you get under the skin of your brand and its storytelling."
Anthony Xydis, Founder, Owlchemy
“I engaged Francesco to support a comprehensive brand and communications project covering everything from strategy to website and messaging. He brought sharp insight to every discussion, and what he delivered perfectly captured the essence of our direction and decisions. Francesco stood his ground when needed, always in service of the bigger picture. We landed with a happy client, a strong brand, and everything delivered on time and on budget. I wouldn’t hesitate to work with him again.”
Salvador Klein, Advisor for EagleHawk Capital and Erdemi M&A Corporate Finance
“Francesco took a lot of care in ensuring our content's purpose, tone, and structure were on point through his approach to the brief. His writing has a distinct visual flare and he’s a genuinely friendly, passionate, and intelligent guy to work with.”
Miranda, Senior Content Strategist, Folk
“Francesco is a dream to work with. His experience and manner instantly puts internal and external stakeholders at ease, and he gets stuck straight in. He is my go-to freelancer for quick, clean and on-brand copy in the business, finance and tech space.”
Sarah Macrae, Head of Social, Medium Rare Content Agency
“Francesco is passionate, creative and super engaged in all areas of our business. Importantly, he also has that rare quality of focusing and calming those around him when they’re under pressure. He ignites ideas and concepts with a flare that demonstrates a deep understanding of our core business and customer value. Fra is a pleasure to work with, and I would recommend him to anyone.”
Brad Pickett, Co-Founder and CEO, QuantPlus
“Francesco has been a reliable copywriter for me for the past several years. I’ve worked with him across multiple brands and have always been impressed with his knack for breaking down complex topics. He puts in the effort upfront to make sure we’re aligned before delving in, offers up great ideas and doesn’t shy away from feedback. Highly recommended.”
Katharine Suy, CMO, Luno Expeditions
“Francesco is everything you’d want out of a freelancer. He’s a self-starter who not only approaches you with ideas, but is also humble enough to adapt those ideas to your specific requirements. And that’s before he starts writing. His writing, along with the research that backs it up, is exceptional. Thanks, Fra and keep the ideas coming.”
Brad Buzzard, Content Producer, Freelancer.com
“Francesco is a highly skilled creative writer and a problem-solver. He always gives his best and pushes to improve ideas while keeping an optimistic and collaborative approach. Plus, he is a very nice person to work with!”
Marina Tercelan, Creative Lead - Italy, Canva
“Francesco is an outstanding marketer. He is full of life and passion for his clients’ needs and is solution focused. His extensive experience in marketing and advertising helps him set superior marketing strategy, understand each channel, whether traditional or digital, and know what will work to achieve the campaign’s key objectives. Most importantly, he is full of integrity and a joy to work with. I highly recommend him.”
Nicki Salvage, Strategic Partnerships, Retention & Loyalty Marketer
“Francesco’s significant strategic marketing and advertising experience is balanced by creative and analytical thinking and supported by astute emotional intelligence. These capabilities enable him to build and maintain successful stakeholder relationships, from internal creative and technical teams through to the C-level executives of Fortune 500 organisations.”
Simon Grigg, Online Services Project Officer, State Library of New South Wales